Museum of Image and Sound
Museum of Image and Sound (Av. Europa 158, Jardim Europa, São Paulo) — With a collection of 350,000 items made up of music, photos, records, films, videos and various other media archives, this museum (opened in 1970) shows the Brazilian culture in a series of sounds and images. A great intro to the country’s rich musical heritage for first-time visitors. A branch of this museum is being built in Rio de Janeiro. Free admission. Hours: 10:00 am – 8:00 pm (Tuesday – Saturday); 9:00 am – 6:00 pm (Sunday); closed on Mondays, Christmas and New Year’s Day.